© Planet Financial Services Limited 2012

Who is Planet?


Planet is a co-operative of individually owned and operated financial services practices throughout New Zealand.

Planet was established in 1997 by a group of the top advisers of Norwich Union making it one of New Zealand's longest surviving groups.

Planet has survived by

    1. accepting into its membership only those                       people it believes fit its ethos      and

    2. by prudent fiscal management .

Planet's Board of Directors

Joint Chair - Tony Caldwell & John Reddiford​


Tony Caldwell 

Principal of Waitaki Financial Services for a decade with a background in banking and finance and a board member for five years.

Read more about Tony here 

John Reddiford

A 25-year industry veteran with  background in sales management and brokering

Read more about John here.

Other Directors - Michael White

​​Michael White

Michael's practice became a member of Planet in 2004.

During that time Michael has always been a significant contributor, both with ideas and production.

Read more about Michael here.

​General Manager

Keith Walter

With more than 45 years experience in the financial services industry, many of those working within an insurance company, Keith knows the industry from the "other side".

Read more about Keith here

About Planet